Society Brand Reputation
A Society Brand. That’s an interesting way of phrasing the importance of corporate responsibility for companies and its impact on stakeholders. An article in PRWeek described a study by StockWell where...
View ArticleHurricane Gender Bias
Pretty surprising to learn how the convention of naming hurricanes impact death rates. Hurricanes named after women result in more deaths. A study by the National Academy of Sciences found that...
View ArticleA Reputation Recovery
The title of the article says it all, “Sailing through a scandal.” Rupert Murdoch and his empire have turned the corner on reputation recovery. As you recall, News Corp was engulfed in scandal over the...
View Article2015 Risks
Allianz issues an annual risk report and it is fascinating to see how risk changes so suddenly. The top risks according to 500 risk managers and corporate insurance experts in 47 countries are business...
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Reputation Erasers
In our study on Civility in America this year, we asked about opinions on the “right to be forgotten” law. The what law? The easiest way to explain it comes from Wikipedia: The right to be forgotten...
View ArticleReputation risk is here to stay
It has been awhile. I was curious to see how mentions of “reputation risk” had changed, if at all, in the global top tier media since the year before. Every year we conduct a Factiva search of the term...
View ArticleReputation damage tops the lists of fears
The Global Risk Management Survey by AON is out for 2015. I always look forward to learning what is keeping 1,400 global risk management professionals up at night. This year, damage to reputation/brand...
View ArticleCEO Activism Can Drive Sales, Less So Public Opinion
I was so pleased to run across this interview on CEO activism with Aaron Chatterji who has written extensively on the subject with Michael Toffel and whom I’ve cited on this blog. Since we asked a...
View ArticleGood company, good target
Have you wondered like me why firms that are good end up being good targets? Is being number 2 easier than being number 1? Maybe so. Fortune calls this the “good company, good target” phenomenon. In...
View ArticleSmall and Mid-Cap Company Reputation
Always enjoy finding some new data on the value of corporate reputation among different subsets of companies. Small and mid-cap companies believe that 28% of their value is attributable to reputation....
View ArticleReputation of a Noble (Nobel) Prize
“For reputation is a funny thing. Scandal can destroy it overnight, of course, and the foundation’s trustees might fairly argue that their cautious approach has avoided that fate. But reputation can...
View ArticleThe Freefalling Reputation Stumble Rate
Weber Shandwick’s annual calculation of reputation loss – the “stumble rate” – finds the lowest rate of loss since we began calculating and tracking this rate back in 2010. During 2015, just about...
View ArticleDoing the right thing beforehand
Eric Orts is a professor at Wharton and writing a book on The Moral Responsibility. I just came across a great quote in an article I read about recent automotive clean-air rules that were violated. A...
View ArticleRisks and Rewards of CEO Activism
We just released new research with KRC Research on CEO activism and I want to share some of the findings here. I also wrote a piece in Harvard Business Review that you might find interesting.As a...
View ArticleReputation risk reminder
Reputation Institute recently released a study on reputation risk. They looked at 154 companies across seven industries, accounting for more than 100,000 ratings across five major global markets, to...
View ArticleReputation Trends for 2017
Here we are at a most pivotal point in America’s history. Donald Trump, perhaps one of the most surprising people to have ever been elected President of the United States, will soon be inaugurated. For...
View ArticleA radical kind of brand activism
There is always time for a first when it comes to CEO Activism. First we had the CEOs in opposition to the anti LGBT laws in 2016. Then we had CEOs against the Trump ban on immigration. Then we had the...
View ArticleCEO Activism in Millennials’ Eyes
As you know if you follow me, I am particularly intrigued by this newest strain of CEO visibility and engagement which has emerged and is rapidly evolving – CEO activism. We at Weber Shandwick along...
View ArticleCEO Activism: What We Have Learned So Far in 2017
I wanted to share this piece I wrote for Harvard Business Review on what we have learned about CEO and corporate activism so far. We’ve been consistently monitoring the dynamic of CEOs speaking out on...
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